What is embedding and why do I need it?

The process of embedding is the entry of the ISRC code into the metadata of your file. Below are some examples to illustrate what that means:

You are riding in your car and the artist and title of a song is being displayed on the stereo or MP3 player.
Playing a song or video on your computer or phone and the cover picture of the artist is displayed along with a title and other information.

Have you ever wondered where that information comes from?

There are three possibilities of encoding that information. We can help you with achieving all of them:

1. 
   

   Just the ISRC code is embedded. This allows the information to be pulled from online databases which your Internet-connected devices access.

   
   


2. 
   

   All of the information is embedded directly in the file. (Yes, we can even embed the cover images.) This allows devices that are not connected to the Internet, like car stereos, MP3 players, CD players, etc. to display the information about your song.

   
   


3. 
   

   The ISRC plus all of the information is embedded in the file. This permits offline devices to display the information stored and online devices to have the option to display the stored information OR to pull the most current information from online databases.

   
   

Also, have you wondered how the ISRC code gets connected to the audio/video file when you upload it for sale, and how sales and royalties are tracked?

Embedding ISRC codes helps those who carry your work identify your songs and videos more easily. This aids them in tracking revenues, plays, etc. It is also beginning to be required in some cases. Embedding can help prevent song or video misidentification as well. In addition, if you ever lose your ISRC code, you will be able to retrieve it from your file if needed.

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